Early Access

Business intelligence for salons that want to grow

Not just another booking tool. Strand gives every salon owner the data, insights, and intelligence that used to be reserved for big chains.

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Get up and running in minutes

1

Set Up in 10 Minutes

Guided onboarding wizard sets up your salon, services, team, and policies — no tech knowledge needed.

2

Your Team Goes Live

Clients book online, staff get AI briefings, appointments flow smoothly. Everything syncs in real-time.

3

Watch Your Business Grow

Real-time intelligence shows what's working, where to expand, and how to retain your best clients.

Intelligence built into every screen

Strand doesn't just help you manage your salon. It helps you understand it.

Know your worth

Strand crawls Treatwell to show how your pricing compares to every salon in your area. Real competitor data, AI-normalised service matching, live benchmarks — not guesswork.

Spot opportunities to increase revenue on underpriced services, and track market movements over time.

Salons using pricing intelligence see avg. 12% revenue lift
Strand — Pricing Intelligence

Service Pricing vs Local Market

3 opportunities found
Service YouArea avg
Balayage — Full
£145 £178 +£33 opportunity
Cut & Blow Dry
£55 £52 Competitive
Keratin Treatment
£120 £155 +£35 opportunity
Highlights — Half Head
£95 £88 Competitive
Scalp Treatment
£40 £58 +£18 opportunity

Benchmark against the best

How does your retention compare to other salons your size? What about rebooking rate or average spend? Strand surfaces the metrics that matter and shows where you sit.

No more operating in the dark. See exactly where you're ahead, where you can improve, and how fast you're growing.

Track performance across 12 key salon metrics
Strand — Performance Benchmarking
Client retention
74%
+6% vs last quarter
Avg. ticket
£68
+£4 vs area avg
Rebook rate
58%
-7% vs top quartile
Your salon vs area average
Retention
74%
62%
Rebook
58%
51%
Utilisation
67%
71%

See where your clients live

Strand maps your client base by postcode, revealing geographic clusters and untapped catchment areas. Understand where demand is coming from — and where it isn't.

Use heatmap insights to target local marketing, plan pop-ups, and identify expansion opportunities based on real client data.

Map your entire client base by postcode in seconds
Strand — Client Heatmap • London
42 E2 28 E8 24 N1 18 E1 15 14 10 8 7 5 3 3
Top Zones
E2Shoreditch42
E8Dalston28
N1Islington24
E1Whitechapel18
N16Stoke N.15
By Region
East58%
North23%
South10%
Central6%
Coverage
88%
207 of 234 clients

Your AI-powered morning briefing

Every day, Strand analyses your bookings, reviews, no-shows, and trends — then delivers a concise briefing with actions you can take right now.

It's like having a data analyst on your team, except it costs a fraction and never sleeps.

AI insights delivered before your first client sits down
Strand — Owner Briefing • Monday
Good morning, Luke. Here's your briefing for today.
Revenue outlook

Today's bookings across Shoreditch and Marylebone total £2,340 — up 18% vs the same day last month. Chair 3 at Shoreditch has a 2-hour gap at 14:00 that could be filled via the smart waitlist.

Churn risk — action needed

Sarah M. hasn't rebooked in 47 days (she usually rebooks every 28). Her last review mentioned longer wait times. Consider a personalised re-engagement message.

Send re-engagement
View client profile
Review summary

3 new Google reviews this week — all 5 stars. 2 mention your colourist Amy by name. Consider sharing this with the team as a morale boost.

Why Strand

They manage bookings.
We unlock growth.

Fresha, Booksy, and Treatwell built tools to fill your calendar. Strand builds intelligence to grow your business.

The status quo
  • Booking and POS, that's mostly it
  • Flat reporting with no context
  • No idea how you compare to your market
  • Generic notifications that annoy clients
  • One-size-fits-all — same for a solo stylist or a 20-chair group
  • You're managing your business in the dark
The Strand approach
  • Booking + intelligence layer that drives decisions
  • AI briefings that tell you what's happening and what to do about it
  • Local market benchmarking powered by live competitor data
  • Smart comms triggered by client behaviour, not timers
  • Scales from a single chair to a multi-venue group
  • Your data becomes your competitive advantage

Business intelligence isn't just for big chains anymore

Enterprise brands have had data teams, market analytics, and pricing strategists for years. Strand puts that same power into the hands of independent salon owners — because growth shouldn't depend on your headcount.

01

See what others can't

Pricing gaps, churn patterns, stylist performance, product trends — surfaced automatically so you don't need a spreadsheet degree.

02

Act before it's too late

AI identifies at-risk clients, underperforming services, and revenue opportunities before they become missed targets.

03

Grow on your terms

Whether you're a one-chair studio or a five-location brand, Strand adapts to your complexity. Same intelligence, any scale.

What we're building

Everything your salon needs. Nothing it doesn't.

Smart booking

Online booking that syncs with Google Calendar. Clients book, you get notified, calendars stay in sync.

SMS & email reminders

Automated reminders that actually reduce no-shows. Follow-up emails that bring clients back.

Review management

Connect your Google Business Profile. Pull reviews in real-time, auto-match to clients, and reply with AI-assisted responses — posted straight back to Google.

Deposits & cancellations

Protect your revenue with deposit holds and tiered cancellation policies. No more last-minute ghosting.

Multi-venue

One login, every location. Cross-venue analytics, per-salon dashboards, role-based access for your team.

AI-powered insights

Owner briefings, churn scoring, smart waitlist matching. Your salon data, working for you.

Built by a salon owner who got tired of tools that only manage bookings

"Strand finally gives us the business insights we need. The pricing benchmarks alone have changed how I think about our service mix."

Beta Tester — Salon Owner

40+

Intelligence features purpose-built for salon growth

Frequently asked

How long does setup take?
Most salons are fully set up in under 15 minutes. Our guided onboarding wizard walks you through adding your team, services, pricing, and policies. You can start accepting bookings immediately.
Does Strand replace my booking system?
Strand is a complete booking and business intelligence platform. It replaces your booking tool and adds deep insights about your salon's performance, pricing competitiveness, and growth opportunities. If you're using another system, we can help migrate your data.
Is my data secure?
Yes. We use Supabase with Row Level Security, encrypted connections (TLS), and SOC 2 compliance standards. Your salon data is yours alone. We never sell or share your information, and you can export it at any time.
What does it cost?
We offer three plans: Free for solo stylists (up to 3 team members), Growth at £39/month (up to 8 team members), and Pro at £79/month (unlimited team members). All plans include the full feature set. No setup fees, no hidden charges.
Can I try it before committing?
Yes — every salon gets a full-featured free trial with no credit card required. We're so confident you'll love Strand that we don't ask for payment upfront. Try all the features risk-free.
Do my clients need to download an app?
No. Clients book through a mobile-friendly web link you share with them — no app download needed. They get instant booking confirmation, reminders, and can manage their appointments from any device.
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